Abbie L. Stofel has joined the administrative staff at Martin Methodist College in the newly created position of director of digital marketing and webmaster.
Stofel, who spent the past two years as marketing coordinator for Advocate Capital, Inc., a Nashville strategic finance company serving law firms, will be responsible for developing and overseeing the execution of a strategic marketing plan that includes website redesign, search engine marketing and social media initiatives.
“As Martin Methodist continues to grow, it is imperative we look for innovative ways to communicate with potential and current students, faculty, staff and other constituents,” said David Stephens, vice president for finance and administration. “We are excited to have someone of Abbie’s expertise join the MMC family. She has made an immediate impact in how we do business as an educational institution, and we look forward to her continued success in representing Martin Methodist’s image in the digital arena.”
Stofel is a graduate of Middle Tennessee State University, where she earned a bachelor of science degree in mass communication/public relations with a minor in marketing. Prior to her position at Advocate Capital, she served public relations internships at Journal Communications in Franklin, Tenn., June S. Anderson Women’s Foundation at Middle Tennessee State in Murfeesboro, Tenn., and Oakland’s Historic House Museum, also in Murfreesboro.
The opportunity to be in a college environment was what first caught Stofel’s attention at the new post at Martin Methodist.
“I was initially attracted to Martin Methodist College because I have a deep appreciation for higher education,” she said. “On my first visit to the campus I was introduced to so many great people and got to observe their passion for Martin Methodist. After that, I knew that I wanted to be a part of this dynamic culture.”
She has already begun working on her initial projects.
“Within my first six months on the job, my goal is to reconstruct the schools website making it look more aesthetically pleasing and making it easier to find information,” she said. “I also plan to revamp the school’s social media presence.”
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